Let’s be honest: AI isn’t killing creativity. The “get it done fast because it can be done fast” mindset (layered with fear-based, bait-and-hook tactics) is. This session is for marketers, creatives, and brand leaders ready to move beyond silos, beyond fear, and into a new era of collaborative innovation - where originality and meaningful outcomes can coexist with ROI. In this fireside, creatives will learn how to integrate strategy into their natural flow. Marketers and revenue-focused leaders will walk away with ways to collaborate more effectively, unlocking space to focus on what truly matters: connection with the customer that cuts through the noise and leaves a lasting impression. Because it’s not about guarding your sandbox. It’s about shaping the whole playground. Key takeaways: - A framework for Creative ROI that honors both innovation and business impact - Creative human-generated, AI-powered tool highlights that streamline workflows and elevate outcomes - Proven ways to reduce friction and foster deeper, trust-driven collaboration between creative, marketing, and business teams - Insight into how AI can support what only humans can uniquely imagine, shape, and bring to life - Why transparency, clearly communicated “why’s,” and shared learning are today’s true power plays - Permission to do your most original, intentional work — and ensure it meaningfully counts