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Amy
Silino
Vice President of Growth & Performance Marketing
Lands' End
Amy Silino is a strategic delivery leader with a proven track record of driving business growth for iconic brands Lands’ End, MAC Cosmetics, Hanes, Wrangler Jeans and Nautica. An expert in performance marketing and ecommerce, Amy is also a classically trained brand marketer. Amy has focused exclusively on ecommerce for over 17 years and is known for her ability to drive digital transformation and execute business turnarounds. Amy launched the first ecommerce site for Wrangler Jeans - the only launch in VF Corporation’s history to launch on time and on budget.
Amy also founded and ran her own consulting successful company, with clients that included Citigroup, FSAStore and Barnes & Noble as well as Estee Lauder Companies (where she
worked on Aveda, Origins, Clinique and Jo Malone). Amy holds a BS in Design and Environmental Analysis from Cornell University and an MBA from University of North Carolina at Chapel Hill. She is currently a staff writer for Future Commerce and a technology advisor for Adeptmind and Silver Birch Group.
29 May 2025 09:45 - 10:15
Fireside chat - We thought we knew AI: Uncovering the realities of marketing implementation
In this fireside chat, we’ll dive deep into the unexpected challenges and surprising successes that come with implementing AI in marketing. What we thought we knew about AI often falls short when faced with real-world applications. Join industry experts as they share valuable lessons learned from hands-on experiences in AI integration. Discover how to overcome common roadblocks, optimize AI usage for better results, and refine your approach for maximum impact. Gain actionable insights to ensure your AI initiatives are not just theoretical but practically transformative in driving marketing success.
Key takeaways:
- Overcome common AI implementation challenges by learning from real-world experiences.
- Discover actionable strategies to optimize AI for more effective marketing campaigns.
- Gain insights into refining your AI approach for measurable impact on business growth.
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