20 May 2026 10:30 - 11:15
Panel - The real ROI of AI in marketing: What worked, what didn’t, and what we’d do differently
Everyone says they’re using AI, however few can clearly show what’s actually driving results.
This panel goes beyond use cases to focus on what’s truly worth the investment.
From content and campaigns to reporting, workflows, and tooling, we’ll unpack where AI is delivering real performance gains, and where it’s falling short.
Expect honest reflections from leaders in the trenches: what worked, what didn’t scale, and what they’d do differently if they started again.
Key takeaways:
- Where AI is actually driving measurable performance (and where it isn’t)
- What’s scaled successfully vs what broke under pressure
- The biggest mistakes teams made early, and how to avoid them
- How leaders are thinking about ROI, not just efficiency
- What they would do differently if they were starting today